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Business Buzz by Article Last Updated: 08/07/2008 05:11:39 PM EDT äHolly and Peter Zaborowski, owners of The Primitive Home LLC, and Becky Fraizer, owner of Quilter's Corner, have merged their two stores, at 312 Danbury Road in New Milford. To learn more, visit www.primitivehomeCT.com or www.QuiltersCornerOnline.com. NEW MILFORD TIMES

March 14, 2008

Business is alive and well on Route 7

When Holly and Peter Zaborowski bought The Primitive Home, a gift, furniture and décor store on Route 7 in New Milford, they were ready for big changes in their lives. They never expected the Route 7 construction to be part of it-and while the impact of the road work was almost their undoing, the couple doesn`t give up anything without a fight.
When the construction closed their driveway across from Bennett Chevrolet last summer, they took their store on the road, survived the disruption to their store`s daily routine, and came out on the other side of the challenge stronger than ever.
"I don`t give up on anything," said Mr. Zaborowski, who has managed Monroe Muffler in town for the last eight years. "We were not going to lie down and let the road get us. We don`t give up, even when things get bad. And they have, but we just keep going."
A big man with a determined glint in his eye and an easy smile, Mr. Zaborowski and his wife were ready to for another business day in the store during a recent interview. Primitive Home sells a wide variety of items with a rustic, homemade touch, featuring U.S. made products including many decorative pieces they make with their own hands and using their own creative flair.
The Route 7 project closed their driveway for more than two months, and Mr. Zaborowski rented a trailer, packed up a portion of the store`s inventory and took Primitive Home on the road. Last summer they had a booth at the Bridgewater, Bethlehem and Goshen fairs, and plan to return to those venues again this summer as well as the Village Fair Days on the green.
That part of the inventory includes a selection of wall signs, cut from slabs of wood and painted by Mrs. Zaborowski, stenciled with one of 63 "sayings" like the popular "Live Well, Laugh Often, Love Much," or "Home is where your story begins." Because they`re homemade, the quality of the signs is better, the cost is lower, and people love them, she said.
""They look all over for our signs," said Mrs. Zaborowski, whose friendly demeanor and cheerful laugh puts her many customers at ease. "We make custom designs with just about anything you want on the sign, and we`ll add things. Sometimes someone will see a sign and say `We don`t want the hearts` or `Can you add the word `family` to it?` and we can do that. We`ll do whatever people want."
"She`s non-stop, always thinking of something new," her husband said. "The other day she had a fencepost and she said to me, `Bring that inside so I can work on it.` And she made a coat rack out of it. She`s always doing that."
The Zaborowskis, who have three children, have lived in town since the 1990s. Before she became a shopkeeper, Mrs. Zaborowski worked as assistant project manager for a roofing company, "which is why I like wood," she said with a laugh. The business was one of their favorites to visit because they like to shop locally, she said. And when they learned the previous owners were selling, they knew it was time to grab the opportunity.
"We liked the store and they were going to close it, so we asked them if they`d consider selling, and we sat down and hammered out a deal," Mr. Zaborowski said.
Primitive Home carries a line of natural laundry detergent Mrs. Zaborowski makes herself, packaged in brown paper bags with little wooden scoops; Goat Boy Soap, made by another local family; custom scented oils with reed diffusers, body splashes and room sprays. These items are popular, and always selling out. Mrs. Zaborowski makes the laundry soap using a food processor, grinding up bars of Goat Boy Soap to add to her secret recipe that is safe for septic systems, biodegradable and natural, she said.
The store also carries furniture made by Back In Time, a Massachusetts-based company with a small employee base, and a line of window treatments, rugs and linens made by Homespice Décor. The display of items includes a rack with rug samples, so customers can see and touch the merchandise before making their choices. The furniture and fabric lines are expanding as customers continue to discover Primitive Home`s offerings, she said. "I had a woman come in here, someone we met at one of the fairs last summer, and she bought furniture for her house, 15 pieces, plus accessories," Mrs. Zaborowski said. "I was so excited. It was a huge order."
Their customers like the fact that so much of their items are homemade, Mr. Zaborowski said, and that they carry inventory that`s made in the United States.
"We don`t want to be a Wal-Mart or a K-Mart," he said. "People want USA made and that`s important to us too."
What makes them more appealing, he noted, is the way they treat their customers.
"If you treat people nice, you`ll get them as customers," the shop owner said. "Rolling out the red carpet is so important."
"I hate going into a store and being totally ignored," his wife added. "I mean, you don`t have to follow people around but ... you have to talk to them, make them feel welcome, help them out. That`s so important."
A personal touch helps too. If a customer spends more than $20, Mrs. Zaborowski gives them a handmade heart pillow with a little saying on it, made by her mother. A tree by the register adorned with the hearts is stocked up for the day, and people enjoy receiving the small gift.
"We were handing them out at the fairs for free and people didn`t get it. They said, `Why are you giving me this? What`s it for?`" Mrs. Zaborowski remembered with a laugh. "They love those hearts."
She is also receiving more and more online orders from customers, which keeps the business going and growing. Candles, a line of wrought ironware including chandeliers, stands and other shapes, brownstone pottery, pet gifts, Kitchen Kettle brand jams, jellies and crackers from Pennsylvania, tin stars and wall ornaments, as well as a selection of lamps and other small accessories, are all for sale.
Signs of many sizes and shapes hang on the walls, ready to be purchased as gifts or home ornaments.
The couple is positive about the future because of the positive response from their customers. "We have a good base here," Mrs. Zaborowski said. "We`re growing ... we`re talking about having an actual house for the store, because we need more space. That`s what we`re looking forward to."
Primitive Home is located on Route 7 at 312 Danbury Road across from Bennett Chevrolet and next to the Friends Meetinghouse.
To reach the store, call 860-354-5933. Or visit primitivehomeCT.com.

New Milford Times 2008


 
DANBURY NEWS TIMES & NEW MILFORD SPECTRUM

JUNE 29, 2007

Joining forces – Motorists may have recently noticed something unusual-- goats -- on the lawn outside the Red Barns shopping plaza in New Milford. Your eyes did not deceive you. Goatboy Soaps and Primitive Home teamed up on Mother's Day to sell gift baskets and other products for the special occasion outside Primitive Home, located at the intersection of Route 7 and Lanesville Road. Above, Primitive Home owner Holly Zaborowski, right, and Lisa Agee of Goatboy Soaps cuddle the two goats that drew attention during the festivities.
 
DANBURY NEWSTIMES

November 17, 2007

Explore country living in New Milford The Primitive Home shop sells antique gifts, home furnishings

NEW MILFORD -- The aroma of homemade scented oils in the cozy, country living room-style space at The Primitive Home on Route 7 is an olfactory treat that beckons customers to explore the shop's traditional wares. In a far corner, just past the store's top-selling farm bench table, is an 1870s steamer trunk showcasing various styles of woven rugs under custom-stenciled wood signs. Across the room is a small country cabinet with shelves filled with antique bottles and tins, and an original 1940s bar of Ivory soap. Throughout this gift and home furnishings store inside the Red Barn building at the intersection of Lanesville Road, there are potted evergreens with hand-crafted seasonal ornaments -- be they for Christmas or Fourth of July. There are also Goatboy soaps, body fragrances, reed diffusers -- room fresheners made from fresh reeds and homemade scented oil -- apple pie and chocolate chip designer candles in cast-iron skillets, stuffed dolls, even a crocheted and stuffed snowman. On every wall are signs with clever quotes and sayings mixed with farm tools transformed into home decorations. An assortment of small and large Americana furniture is draped with soft wool and quilted blankets or covered with brownstone pottery. Even an old farm ladder has been revived into a wall decoration with boughs of holly, dried flowers and tree branches. All things are homespun and reminiscent of colonial farm life, complete with owner Holly Zaborowski's engaging hospitality. She said she has people who come in to buy a simple gift and end up sitting with her at the farm table and chatting for two hours. "And we've never even met before," Zaborowski said. She bought the business a year ago. Part of the charm the shop exudes comes from the hand-crafted merchandise Zaborowski and her mother, Gail Noyes of Georgia, make exclusively for the store. From her mother's hand-stitched ornaments and crocheted decorations to Zaborowski's hand-woven pillows, custom-stenciled signs, and her own brand of no-fuss, environmentally friendly laundry soap, she aims to offer her customers items that can be found nowhere else. She will also hunt down antiques or specialty merchandise a customer wants but has not been able to find. Indeed, where else might one find an antique tin of roach pellets or an original container of castor oil, complete with dropper? She will even find things that do not fit the primitive home style. A customer wanted a French country rabbit weather vane. She found it. "I want to make people happy," said Zaborowski, the 29-year-old mother of three -- Morgan, 12, Cody, 12, and Sierra, 8 -- who left her job as an assistant project manager for a Danbury roofing company to open the store. "I roll out the red carpet for my customers. It's good to be nice," she said. Mayor Patricia Murphy said she bought a large metal star at the store to decorate the exterior of her barn. "I thought it was cute," Murphy said of the shop, which is located next to Quilter's Corner, a business she frequents. "It's a very cute store," said Becky Frazer, who owns Quilter's Corner. "We always say we should get a door in between us, so our customers can go back and forth." One of the furniture pieces Frazer said she absolutely adored was a kitchen island that was just the right height to make into a quilter's cutting table. She said she is eager for the next one to arrive. Prices in The Primitive Home run from $2.99 for a small trinket to a few thousand dollars for wood furniture decorated with Americana scenes. The one downside for both Frazer and Zaborowski has been the Route 7 construction, which is still active outside the main entrance to the Red Barn building, making it difficult for drive-by customers to stop, Frazer said. But Zaborowski said she refuses to become discouraged by the construction. Instead, she and her husband, Pete, who owns Monro Muffler, have taken their wares to various area fairs on weekends. She said that has made her a number of new customers, who after the shows come to the shop to see what else she has to offer. Despite the construction hassles, Zaborowski said, she's had a "really good, fun year." "Everything happens when you least expect it," she added. "You don't succeed if you don't take risks." The Primitive Home is open Tuesdays through Saturdays from 10 a.m. to 5 p.m., and Sundays from 11 a.m. to 5 p.m. Customers can also shop online at primitivehomect.com.

 

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